The Long Run

You know what I like? Money.

Really I do. I think it’s likely that some of you do too. But it’s hard to come out and say it sometimes isn’t it? Because we want people to believe that our motives are pure, untarnished by such a vulgar thing as money.

So we beat around the bush. We say things like, “Money isn’t everything in life,” and “I would rather be happy than rich,” and while there isn’t anything wrong with these statements I think in some small way they’re really our way of saying, “I’m not rich, and so I’m going to justify my relative poverty through moral superiority.”

But let me tell you, I get kinda sick of shopping the discount bread rack at the grocery store, or doing the math in my head to see if I can afford to fill my gas tank all the way up. I’m not telling you this because I want you to feel sorry for me. I have a house, two cars, two televisions (that I’m currently trying to convince my wife we should really get rid of) and I eat well enough that I’ve started back into exercising to shed those extra pounds. I’m not hurting.

But I wouldn’t say no to more.

Which is why, when someone commented on this blog yesterday, asking how many self-published authors made a profit, it got me to thinking and thinking hard. Because while I can honestly say I write because I love it, and would continue to do it whether I got paid or not, you had better believe that one day, I’d like to make some money with this writing thing.

Here’s what I think about the prospects of making money as a self-published author: it can be done, but it won’t be fast (or easy).

I’ve been reading Bob Mayer’s blog on and off recently, and one of the things he loves to hate on is the fact that Amazon’s sales tracker lets self-published authors check their numbers in real time. In his eyes, this is symptomatic of a get-rich-quick, show-me-the-money-now kind of mentality that plagues the majority of the self-published authors out there in the world.

And while I mentioned yesterday, that I myself check my sales numbers far too often for Mr. Mayer’s taste, I agree with the general assertion he’s making about the industry.

I’ve said it before, but it bears repeating. Self-publishing is not a get-rich-quick scheme. I’ve been following several authors who have released self published books recently, hard working people who I admire as writers and who seem to be doing everything right.

But the numbers just aren’t there. The general pattern is: sales start pretty well at first, but as the author reaches the outer limits of his internet audience, those sales start to drop off pretty quickly. Because let’s be real, the odds of some stranger finding your work at random amidst the piles and piles of other self-published books out there and buying it are way lower than we’d like to think about.

Bummer right? Well, yes and no. Like I said, this isn’t a short term game. These lackluster numbers are coming from authors still working to establish a presence in this crazy world of digital publishing.  And that takes time. Amanda Hocking, the personified holy grail of self-publishing, wrote seventeen books before she started self-publishing them. That’s a lot of hours spent in front of a screen leading up to what seemed like an “overnight success.”

So here’s my advice to you authors hoping to someday may a profit. Don’t think about next week or next month, or even next year. Think about where you’ll be a decade from now. Are you willing to stick with it for that long? Are you willing to keep writing, and keep putting your work out there even when it seems like it’s going nowhere?

Because that’s what it’s going to take. I’m not saying you’ll get rich like Amanda Hocking, but if you stick with it for the long haul and give it your all, I believe it is possible to make this writing thing profitable. That’s my plan anyway, and I’m sticking with it.

In the Land of the Free

Something weird happened this weekend. And I’m not talking about my being attacked by an alien Elvis impersonator in a Gorilla suit. I’ll tell you kids that story some other time.

What happened was this: I was checking the sales numbers for my books in the Kindle store. (I know Bob Mayer says that doing this too often means you’re taking your eyes off the long road, but it’s all so shiny and new right now it’s hard to keep myself from checking at least once a day. And that’s okay because I’m pretty sure I’ll grow out of it, just like I grew out of compulsively checking my blog stats every fifteen minutes.) Anyway, the last time I checked I had sold exactly five of my new scifi/horror short story “Derelict.” But when I checked my numbers on Saturday night that number had shot up to twelve hundred.

I froke out.

I chicken danced right across the ceiling I was so excited. Unfortunately my feet got caught in the fan blades, and I thumped back down to reality. “Wait a moment,” I said to myself. “Did not a wise man once tell me that if something seems to good to be true it probably is? And further was not this wise man my father, who’s noble office I am preparing to celebrate on the morrow? Perhaps this warrants further investigation.”

And what do you know, good old dad was right. Because when I checked my Amazon page I saw that my ebook, which had been listed at the bargain-basement price of ninety-nine cents, had been marked down into the sub-basement of freebies.

At first I was angry. Because hey, this was my story and they were just giving it away? Without my permission?

And then I remembered another wise thing my dad once said: “Always read the fine print.” So I did. And lo and behold, I found out that Amazon has every right to take your story and mark it down to whatever price they feel like.

Gradually my anger faded and was replaced with a heaping dose of pragmatism. I learned two things that night, things that my fellow authors would do well to keep in mind especially if they plan to ever go the indie/guerilla/self/gorilla-publishing route.

1. Amazon is large and in charge.

Seriously people, the Kindle is it right now. I’m sure some of you out there love your Nooks, and for what it’s worth I don’t own either, but from my side of the equation I can tell you that I’m selling way more ebooks through Amazon than anywhere else.

Which means that Amazon can basically afford to do whatever they want to do and you’ve just got to sit there and take it. Sure you can go out and whine and moan about how big they are and how its not fair, but none of that really matters. You’re in the game, and these are the rules. Maybe they aren’t “fair” but that doesn’t give you the excuse to stop playing to win.

2. Free stuff is the best publicity ever.

I want to reiterate something I said at the beginning of the post. Before, my story was in the hands of a total of five people. At this point it’s in the hands of nearly two-thousand.

Now sure, some of those people only downloaded the story because it was free. Maybe they won’t ever even get around to reading it. But now I have two five-star reviews on that story, where before I had none. And the odds are good that if people like my writing, some of them will check out my other ebooks. And having my story move so many copies so fast has done wonders for it’s ranking.

So yeah, maybe I’m just being a Pollyanna here but I see some huge potential upsides to all of this in the long run. And it is a long run. So I’m gonna pace myself, and keep doing my best. Because, honest success doesn’t come overnight.

P.S. You really should go and check out Derelict if you haven’t done so already. You’ve got no excuses now, and I really think you’ll like it. If you do like it, maybe you would be inclined to write a review?