Some of you may remember that a few weeks ago I announced I would stop blogging every day, and cut the frequency of my output down to something more like a couple of times a week. There were a few reasons for this, but the main one was that I just didn’t feel like I was getting any kind of personal return that justified the time I was putting into it. I’m not necessarily talking about money here (though it would not hurt my feelings at all if you were inclined to buy one of my books). But the simple truth is that blogging every day had become more of a burden than a joy. Are times you should stick with things even when you don’t enjoy them? Sure. But there are also times when you should cut your losses and think hard about why you’re voluntarily participating in something you hate.
Anyhoo, I was thinking some of you blogger geeks might like a little insight into the results of my experiment. I was going to call this “running the numbers” but I’m not actually going to give you any numbers. Unfortunately “running the vague comparative value statements” doesn’t have quite the same punch.
What happened to my traffic when I stopped writing new posts every day? So far, absolutely nothing. Actually there might have been a slight downtick, but really things have been running on a pretty even keel.
How is this possible? Well, the majority of my traffic isn’t and never has been visitors flocking to new posts. Actually, the majority of my traffic comes from people Googleing the word “clockwork” and finding this post. I have no idea how or why this happens since it’s not anywhere close to the first page on the Google results, but…whatever. It just goes to show that you never know which posts are going connect with readers. It also goes to show that SEO is a powerful force in the blogging world. You are making the most of it, right? (Hint: always use tags.)
But even putting aside the comparatively stable number of visitors to my blog, this experiment has still been a huge success. On my side it’s freed up time for me to spend with my family and work on my other writing projects (though sometimes I still feel like I’m stuck in the mud). It’s also meant I can take more care in crafting the blog posts that I do make. Not that I was sloppy before, but I’m only one guy and writing an average of 500 words a day for public consumption on top of doing my real job and other writing projects means there’s bound to be some lag in quality somewhere.
But also, and I think more importantly, I believe the switch has been good for you the readers. If I’m updating every day, there are a lot of you who just aren’t going to be able to keep up with that volume. After all, I’m under no illusions that I’m the only blog you’re following. Scaling back the posting time means that your RSS feed or inbox isn’t getting slowly back up with posts you haven’t had the time to read. Even if all those posts were really good, basic economics teaches us that value is a function of supply and demand, which means that the more “supply” of my blog you have, the less valuable it will be to you.
So those are my thoughts. What are yours? Have you experienced anything similar with your blog? Has the change of pace in posting affected your opinion of the Unsanity Files blog? Think I’m full of hot air? I’d love to hear what you think, so drop a line or ten in the comments and share your blogging wisdom.