On Self-Publishing

Last week I put my book A Prairie Home Apocalypse or: What the Dog Saw out for Kindle on Amazon’s Kindle Direct Publishing. Since it has been an entire week since my book’s debut and since a number of people who are not my mom bought the book, this means that basically I’m an expert now.

Okay, so maybe that’s stretching things a bit, but you’d be surprised how your perspective on things can change in a week. With that in mind, I’m going to give you the top (whatever number I get to before I run out of material) things I have learned from and about being self-published.

1. People Are Awesome

You think you’ve gotten a sense of this through blogging and tweeting and such, but trust me when I say that nothing you’ve experiences will match the outpouring of support from people who desperately want to help you sell your book. They may not actually buy it, but they’ll jump off a cliff for the chance to retweet your announcements.

This is part of what I love about the writing community. Everyone wants to see everyone succeed. There’s no jealously, no sense of snobbery. If one of our friends puts out a book that we like even a little bit we’re gonna promote the crap out of that thing baby.

So even though I’ve said this before, I’m saying it again. Thank you. To all of you.

2. Being Self-Published is Hard Work

I should clarify here. The actual state of being self published does not require any effort on your part at all. You’re surely welcome to toss your book out into the cold dark digital world and hope that it maybe can get somewhere on it’s own merits. But if you want to have anything like a realistic chance of success you’ve got to promote that puppy.

Over the past seven days I’ve been on a number of different social media platforms, some of which you’ve probably never heard of getting the word out to all my online acquaintances and asking them to help me spread the word. I did my first blog interview. And then there’s all the questions to answer: the “is it out for the Nook yet?” people, and the “I don’t have a Kindle will you send me a PDF?” people. (And for the record, yes I totally will, just shoot me your email, and we’ll make that happen.)

I hope this doesn’t sound like whining, because it’s really been a blast, but all this promotion does take extra time out of your day.

3. Interviews are Awesome

I did my first interview ever with Cynthia Stewart, which should be going up on her website sometime later today, and let me tell you something, that was fun. Maybe it’s just my oversize ego talking here, but I really got into answering her questions and talking about the things that have shaped me as a writer. I really hope I get to do more of these in the future.

4. Self-Publishing is Not a Get Rich Quick Scheme

When I was growing up one of the things my dad told me over and over was this: “There are no honest get rich quick schemes.” And self-publishing has proved to be no exception to that maxim.

In spite of the fact that I’ve had some modest sales, the bottom line is that it isn’t easy to get people to click that “Buy This Book” button. I know this because I’ve been on the other end of that transaction with my wallet in hand thinking, “Do I really want to spend my three dollars on this?” And a lot of times even though I may like the premise and the author’s writing style the answer is still no.

Overall, taking into account the money I spent on the cover, I’m still in the red with this thing. I hope to change that in the coming week or so, but the bottom line is that I’m not gonna be quitting my job tommorow or the day after that.

So yeah, that’s the rundown. Sorry to end on a down note there, but I hope that something I’ve said has been useful to those of you who hope to tread this path someday soon.

Also, if you haven’t bought my book yet, you totally should.

Peace out ya’ll.