I’ve got some bad advice for you guys. But it’s good bad advice. So, you know, do with it what you will.
This is the thing. I’ve seen several articles and blog posts advising us bloggers to only stick with literal unimaginative titles for our posts. For instance, if your post is about forty-seven new ways to make tuna casserole, these people say your post should be titled Forty-Seven New Ways to Make Tuna Casserole.
To this I say, “Baloney!” Heck, lets throw in a couple of slices of “Ham” and “Cheese” and maybe a few slices of “Bread” and make ourselves a “Sandwhich”! Um, that didn’t have anything to do with anything, I just felt like being silly.
To be fair these people have a point. Literal titles are great for search engine optimization. So, for instance, if someone is looking for a post about forty-seven new ways to make tuna casserole, your post will be right there waiting for them.
Here’s my problem with it: there is more to life than SEO.
Sure, I’m here blogging to build a platform. One of these days I may actually try to sell something to all of you wonderful readers out there. But this blog is not just a long term sales pitch.
I am also here to have fun. I want to get silly, I want to tell stories, I want to enjoy myself. I want you to enjoy yourself. And part of that is coming up with crazy titles for my posts. Sometimes the crazy title even comes first, and I think of a post I can fit around it.
I’m not bashing authors who choose to follow this advice. I read after some good people who follow the “Forty-Seven New Ways to Make Tuna Casserole” formula of naming blog posts. I even gave it a try myself for a while. But if you’re on the fence about this issue then I want to encourage you to be yourself and have fun with your blog.
Maybe you’re more comfortable with literal titles. That’s fine too. Just never forget that first and foremost your blog and your platform is a reflection of you, with all your little quirks and eccentricities. So go out and have fun with it.
Because if you’re having fun, chances are your readers will be having fun too. And that’s what it’s all about.